Mi Buds 3 Pro
#daily life can be soso,
music can't be soso#
National Day Golden Week Campaign
Wave 1
Insight:
Whether it is post-00s, post-90s or post-80s, in different age groups, we find that there is always a group of people whose love for music remains the same. Their daily life can be so-so, but they must be almost picky about their music equipment. For a good headphone, they will learn about various review sites in all directions, not because of price, purchased headphones, or even need "Burn-in" allows the earphones to reach their highest quality.
Whether it is post-00s, post-90s or post-80s, in different age groups, we find that there is always a group of people whose love for music remains the same. Their daily life can be so-so, but they must be almost picky about their music equipment. For a good headphone, they will learn about various review sites in all directions, not because of price, purchased headphones, or even need "Burn-in" allows the earphones to reach their highest quality.
For them, #DAILY LIFE CAN BE SOSO, MUSIC CAN'T BE SOSO#
In order to integrate and spread the concept of #DAILY LIFE CAN BE SOSO, MUSIC CAN'T BE SOSO# of Xiaomi buds 3 pro, we took several steps to form a spread Roadmap.
The first wave, music time, is like a comfort zone in a busy life.
The second wave, the National Day Golden Week is full of tourists, and you can also have a calm mood.
The third wave, searched all over Shanghai, 17 streets, 10 vinyl record stores, 8 private music bars... just to find John coltrane's live jazz recording at the Huntington Bar in New York in 1958.
The second wave, the National Day Golden Week is full of tourists, and you can also have a calm mood.
The third wave, searched all over Shanghai, 17 streets, 10 vinyl record stores, 8 private music bars... just to find John coltrane's live jazz recording at the Huntington Bar in New York in 1958.
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The first wave of communications
Music time, is like a comfort zone in a busy life.
Feature point: 40db noise reduction
Feature point: 40db noise reduction
We unite KOLs in four fields: fashion workers, media workers, IT workers, and film and television workers.
Catch the careful thinking of office workers: No matter how busy you are at work, you still want a little comfort zone that belongs to you only to enjoy music.
And the noise reduction function of Xiaomi buds 3 pro creates this kind of usage scenario.
Like magic, let the small thoughts of taking time out of the busy schedule come true.
#DAILY LIFE CAN BE SOSO, MUSIC CAN'T BE SOSO#.
Catch the careful thinking of office workers: No matter how busy you are at work, you still want a little comfort zone that belongs to you only to enjoy music.
And the noise reduction function of Xiaomi buds 3 pro creates this kind of usage scenario.
Like magic, let the small thoughts of taking time out of the busy schedule come true.
#DAILY LIFE CAN BE SOSO, MUSIC CAN'T BE SOSO#.
Lifestyle & attitude poster：
Busy to the point of forgetting the time to eat, intermittent amnesia; so busy that all inspirations are lost; so busy that coffee therapy is ineffective; so busy that you begin to doubt your life;
but you have not forgotten to use a real live concert to appease yourself.
Fashion-sensitivity delay; press release time delay; "travel on the go" infinite delay;
even if you are in the late stage of procrastination, you will not delay this spiritually exclusive concert.
You are used to endless meetings; you are used to typing on the keyboard; you are used to the late-night bug call of duty; you are also used to the company of music;
but your ears have forgotten the existence of Xiaomi buds 3 pro.
Still no time to get off the list; still sleepy in the studio; still eating the working meal on the set;
in the interval between dreaming, you can still rekindle yourself in the soundtrack of the film master.
#daily life can be soso,
music can't be soso#
